Real Time Campaign Tracking for Concierge and Premium Accounts

Premium Users can now download 6 Month Reputation Management Campaign Templates to track their progress each month.

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In the Control Center Click Results/Tracking >> Campaign Templates

Concierge Clients can login to their Premium Account and see the work plan for their 6 Month Reputation Management Campaign. Here you can view the new sites that are created each month and double check to make sure we are on schedule, but we always are 🙂

In the Control Center Click Results/Tracking >> Track Work

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10 ways Reputation Management Software can Help You Land a Big Job

It is now estimated that over 80% of employers Google job seekers. Here are 10 ways you can use Reputation Management Software to help you land that next big job.

1)      Add professional photos to your Google image results

That one of you holding up a margarita and yelling at the camera seemed like a good idea at the time. Your potential  employer probably did the same thing last weekend, but he is looking to hire someone who is more serious than he is.  That’s how he got where he is today. Reputation Management Software platforms like Repumatic allow you to add photos to your branding sites. Multiple photos on multiple domains will fill up those Google image results with nice, professional photos. Wow, you look so put together. Win!

2)      Build links to your positive sites

Remember that story about the time you jumped in front of an 18 wheeler to save a cat? It made the local newspapers, but it’s on page 3 of your Google results. Plus, your potential employer loves cats! That’s blatant internet injustice. With Reputation Management Software, you can build links to that story. Why? Well, links sort of count like votes in Google. Building links to the content should help it rise in the ranks when people Google you.

3)      Give your social media sites a boost

Would you rather have a million dollars or a million followers? Followers of course, right? Most Reputation Management Software platforms have tools to help streamline your social media posting and increase popularity.

4)      Get Reputation Management tips and tricks

Who doesn’t love a good old fashioned shortcut? Many Reputation Management Software platforms provide tips and tricks to speed up your reputation results in Google and other search engines.

5)      Suppress the sites you don’t like in your Google results

Someone with your name streaked at a high school basketball game back in the day. This is an immediate turnoff to a potential employer. Even if it wasn’t you, it’s still your problem. Your future boss just clicked the link and is already moving on to the next applicant. They don’t want you running naked on your last day at the office. Reputation Management Software provides tools that are designed to maximize your positive exposure in Google and minimize the stuff you don’t want there. It’s not an easy process, but without the right tools it’s near impossible.

6)      Create branding sites to help fill up your Google results

Because you’re super interesting! No, not just to your parents and grandparents. That’s a lie. You are especially interesting to someone who is deciding whether or not they want to hire you. Branding sites give the employer more than just generic info about previous places you worked. They also look great in your Google results. Reputation Management Software platforms like Repumatic allow to you to choose from over 170 branding sites on premium domains. You can launch one for your career accomplishments, travel diary, poetry, just about anything that interests you. By segmenting the branding sites on multiple domains, they take up more positive space in your Google results and strengthen your web presence. Give the employer a nice, informative, sampling of quality content when they Google you.

7)      Receive an alert if people are talking about you online

You sell human hair and you deliver? That’s what it says on Craigslist.  Your friend thought it would be a funny practical joke. But your future employer is confused and freaked out right now. What if your friend forgot he posted that and you don’t regularly Google yourself either? That ad has probably been sitting in your top 10 Google results for months. The same loser friend told you to keep your head up during your fruitless job search. Reputation Management Software usually has built in monitoring solutions that let you know ASAP if someone is messing with you online.

8)      Impress your potential employer with a large, well rounded web presence

Wow, you are active on social media. There are multiple professional sites showing your work history. Your potential employer is now reading a site in your search results that details a mission trip you took to Mexico. You strike her as focused and self-disciplined. Hired!

9)      Protect your Google results from future attacks

Congratulations! You got the job! Now after only 12 months you are up for a promotion. That means you are probably getting Googled again by somebody. That somebody plays a significant role in whether or not you receive that promotion. Normally this wouldn’t be a big deal, but you recently broke up with someone who is currently calling you mean names on various web pages you’ve never heard of. You check your Google results. Ahhhh. Those comments are having a tough time moving to page 1 of your search results since so many other positive sites are filling up the space. Reputation Management Software is built to help you control your first few pages of search results.

10)   Career Legacy

Can you Google your great grandparents and get a wealth of information in the search results? Probably not, but wouldn’t that be cool if you could? You’re great grandkids will be able to Google you and they will definitely be interested in what they find.  They will probably have to sort through hundreds of pages of misinformation, public databases, and the like. With Reputation Management Software like Repumatic you can move the sites you approve of with authentic information higher in your Google results.

Your Search Results are vital in your job hunt and future career plans. Take Control of them with a solid Reputation Management strategy and software platform.

Permission to Republish is granted so long as Article remains unedited.

For Full Scale Reputation Management Software check out Repumatic.

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Fully Customizeable Branding Sites

Repumatic contains over 100 branding sites on premium domains. Users can instantly launch accounts on these niche based sites to add more positive listings to their search results.

Currently users have the option to choose between 3 designs per branding site. We will soon be releasing a fourth option that will allow total control over the look and feel of branding sites. This option will be empowered by a unique and simple drag and drop interface.

We will post an update here when the total control option is ready. Have a great day working on your reputation!

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Reputation Management Secret Blog

Repumatic Users will notice a new link in their top nav,

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A core part of our daily strategy is studying search engine algortihmic changes and how they effect reputation management campaigns. The Secret ORM blog is where we post our findings. We provide information on whitehat techniques and grayhat for informational purposes. For more information please go to www.repsecrets.com 

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The Importance of Updating Your Sites

A major part of the reputation management process is building a network of web sites about you or your company. Typically the average entity will have 10-20 sites they want to rank throughout their top 30. This can suppress unwanted web sites and protect the person or company from any future unwanted web sites appearing high in their Google results.

Building the site network is easy, especially with tools like Repumatic. You can launch a 20 site branding network in less than 5 minutes, throw in your twitter, linkedin, facebook, dot com, and you pretty much have your entire reputation management infrastructure built. That’s great, but it does leave you with a large task – keeping that 20+ network of sites updated with unique content.

How should we update the sites?
How often do we update?
What kind of updates?
How long should they be?
Who should write the updates?

These are the five main questions most people have. We will address each one below that should provide a general guideline to your updating process.

How should we update the sites?

Use Repumatic! The software is designed to streamline the updating process. In your Control Center simply click the drop down arrow and it will instantly show your branding sites and the last date they were posted to. Select the site that you want to post to, enter title and description, click publish. You never have to leave the front page of the Repumatic dashboard to update your branding sites.

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For other sites like Facebook, Linkedin, etc simply click “Other Sites” in your Control Center and and you can remotely publish to your account on leading social media and blog sites.

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You can also autopost to your branding sites in Repumatic. One idea here is to have yourself or a freelance writer create 100 snippets (3-5 sentence updates) and have Repumatic autopost those to your branding sites once a month for xx months.

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How often do we update?

This depends on the content. If you have something unique to say that people will find interesting then weekly is great. If the update is biographical in nature and not that interesting and similar to the previous updates on the specific site then once every 3-6 months is fine. Search engines like Google have all sorts of algorithms. One of them is known as QDF meaning Quarry Deserves Freshness. You get the idea. They want to see sites in their index that are kept updated – Fresh.

What kind of updates?

No matter what, the content has to be unique in grammatical structure. Copying one post and adding it to multiple sites is a big no no! Search engines have duplicate content algorithms. The best updates you can provide would be unique and engaging content for the reader. But let’s face it, sometimes that just isn’t practical. In that case just make sure the update isn’t a clone of previous updates. Mix it up as much as possible! Think content diversity in your posts. Do you already have a ton of biographical posts about your company on your site networks? Then for the next round create some posts on the nonprofit you have teamed up with or the new software that will improve your client’s performance etc.

How long should the updates be?

A 20 word update is better than no update, but a 200 word update is better than a 20 word update. 500 word + updates we find to be unnecessary and of little help in ranking.

Who should write the updates?

This is a tough question. For the content to be unique and engaging it probably has to be written by you. Nobody knows you or your company better than you do., etc. The problem of course is that you have other things to do. So one option is to engage freelance writers on sites like www.textbroker.com  Typically you pay around $5-10 for a 200-300 word article. If you are writing about your company then it may make sense to have a member of your staff take over this task. If you are writing about yourself then you might want to keep the updates short and sweet and limited to every 3-6 months per site.

To sum it all up. Updates are good. Search engines like updates. Just do the best you can with the time and resources available to you.

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5 Simple Rules for High Ranking Content in a Reputation Management Campaign

1)      Unique Content

Any site that you would like to rank high under the name of a client will need unique content. The site should have a minimum of 100 words, ideally more, that have not been copied from another web site that is already published. Search engines like Google have duplicate content algorithms. This means that if you launch 10 sites and post the same article to all 10 sites, only 1 will rank well. The other 9 will get flagged in the duplicate content algorithms and never rank, regardless of any other positive SEO factors the 9 sites may have. As a rule of thumb, you want to use human writers over article spinning software. There are a variety of services like TextBroker, where you can quickly connect with writers. A 250-300 word article from a professional, English speaking writer will usually cost around $10.

2)      Keyword Usage

The name of your client should be listed in the Site URL, Site Title, and several times within the content of the site. If you would like a particular site to rank high for “Tridant Financial” but only list the keyword “Trident Financial” once on the page, not in the title or URL, the site will have a very difficult time ranking high under “Tridant Financial”. Here is an example of good keyword usage,

Site Title – Tridant Financial News and Information

URL – www.tridantfinancial.incpro.com

Tridant Financial used 3-10x in the article or post.

3)      Backlinks

Gone are the days of purchasing high quality backlinks and watching your sites shoot up in Google. In a Reputation Management campaign, you are trying to rank sites that are approved by the client under their name, not under a keyword, such as “Viagra”. Therefore, it’s generally much easier to rank new content under a client name than in a highly competitive niche where hundreds of competitors are running SEO campaigns. However, a Reputation Management company has the burden of ranking multiple sites in the top 10, and crowding out the unwanted content under the client’s name. In a Reputation Management campaign, backlinks serve mainly these three purposes:

–          Get search engines to index the site faster.

–          Show search engines this is valuable content.

–          Get search engines to index the site updates faster.

You will need a manual backlinking program in your Reputation Management campaigns. You can use the Speed Ranker service from Repumatic or a variety of other backlinking services.

4)      Updated Content

For most clients you will be building a network of positive sites plus backlinking their current positive press. It’s important to keep their site network updated. This shows search engines like Google that these sites are fresh. A rule of thumb is to weekly, monthly, or bimonthly add a snippet to each site. A snippet is a quick update, usually 2-5 sentences and, of course, contains unique content. In Repumatic, we will soon be launching Autoposting capabilities. This will enable you to upload your snippets and command Repumatic to post to your clients’ sites at unique intervals, i.e. 7 days, 40 days, etc.

5)      Using catchy Meta Tags

Meta tags are what people see in Google before deciding to visit the actual site. If possible, it’s a good idea to use a Meta Title and Description that will encourage someone to follow the link. It’s no secret that search engines tend to lean more and more heavily on usage data to determine rankings. This is exactly how negative content can make it quickly to the top by using sensationalistic keywords like Scam, Ripoff, etc. If people are Googling the client and clicking on the link, it will likely rise in the search results. This isn’t something that can be manipulated, but it’s important information you can use to your advantage when creating sites for clients. For more information on this please click here.

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Custom Branding Site Initiative

One project we are working on is making branding/review sites that members can customize. We are excited to show you our first customizable branding site available to Repumatic Business Users. We started with a Repumatic Review Site in the Hospitality industry – www.vacationreview.net  Initially the top banner showed palm trees and the words “Vacation Review” scrolled across the center.  That design however made the review site too niche focused. It would make sense for a bed and breakfast in Key West but not a Ski Resort in Breckeridge, CO.

So, if you activate this review site in Repumatic you will notice a new customization icon next to the branding site.

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Click the custimization icon and you are given multiple options for the background header such as; palm trees, mountains, cityscape, and custom. With the custom option you can upload any image you choose to the header.

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This is our first step toward branding/review site customization. We will be taking giant leaps in the near future. Stay tuned!

 

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Share This feature added

Repumatic users can now automatically include a share bar in the bottom of their posts. This will make it easier for visitors to share your posts on Facebook, Twitter, Pinterest, Google+, and other social media sites.

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To see the Share Bar in action click here.

By default the Share Bar is automatically added when publishing a post. You can choose to leave it out by unchecking the Share Bar box.

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Three new Repumatic Branding sites for Individuals!

liquidforestLIQUIDFOREST.COM (click for Repumatic user sample post)
This would be a cool branding site for gamers or those involved in special effects. The theme of your posts are entirely up to you. In the sample post we included some contact info but no photo. We also embedded a youtube video of Quakecon 2012.

faithsuccess

FAITHSUCCESS.COM (click here for Repumatic user sample post)
This branding site could be a good fit for you if you are an author, motivational speaker, consultant, pastor, etc. In the sample post we included a Contact Box with Photo and embedded a youtube video of an entrepreneurs’ conference.

codewrap

CODEWRAP.COM (click here for Repumatic user sample post)
We acquired CODEWRAP.com to provide a branding platform for Computer Programmers. This would be an ideal branding site to post about your accomplishments in computer programming and future career goals. The design is subtle but sharp.

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New developments for Repumatic Business users

Within the next week all Repumatic Business accounts will receive one free Repumatic Individual account.    This will be perfect for niche based companies who would like a presence in branding sites that are not currently in the Repumatic Business Control Center. For example, let’s say you run a dive shop in Key West, Florida. You would probably like to launch accounts for your company on branding sites like acoralreef.com, geodivers.com, etc which are currently branding sites only accessible for individual users.    You will easily be able to switch back and forth between your Repumatic Business and Individual account.

We will also be launching Repumatic Review Portals for Business users within the next 7 days. This will be a new way to deal with sites like yelp, tripadvisor and other sites that allow for anonymous user reviews on your company. There will be no additional charge to launch Repumatic Review Portals in your current Business account.

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