A major part of the reputation management process is building a network of web sites about you or your company. Typically the average entity will have 10-20 sites they want to rank throughout their top 30. This can suppress unwanted web sites and protect the person or company from any future unwanted web sites appearing high in their Google results.
Building the site network is easy, especially with tools like Repumatic. You can launch a 20 site branding network in less than 5 minutes, throw in your twitter, linkedin, facebook, dot com, and you pretty much have your entire reputation management infrastructure built. That’s great, but it does leave you with a large task – keeping that 20+ network of sites updated with unique content.
How should we update the sites?
How often do we update?
What kind of updates?
How long should they be?
Who should write the updates?
These are the five main questions most people have. We will address each one below that should provide a general guideline to your updating process.
How should we update the sites?
Use Repumatic! The software is designed to streamline the updating process. In your Control Center simply click the drop down arrow and it will instantly show your branding sites and the last date they were posted to. Select the site that you want to post to, enter title and description, click publish. You never have to leave the front page of the Repumatic dashboard to update your branding sites.
For other sites like Facebook, Linkedin, etc simply click “Other Sites” in your Control Center and and you can remotely publish to your account on leading social media and blog sites.
You can also autopost to your branding sites in Repumatic. One idea here is to have yourself or a freelance writer create 100 snippets (3-5 sentence updates) and have Repumatic autopost those to your branding sites once a month for xx months.
How often do we update?
This depends on the content. If you have something unique to say that people will find interesting then weekly is great. If the update is biographical in nature and not that interesting and similar to the previous updates on the specific site then once every 3-6 months is fine. Search engines like Google have all sorts of algorithms. One of them is known as QDF meaning Quarry Deserves Freshness. You get the idea. They want to see sites in their index that are kept updated – Fresh.
What kind of updates?
No matter what, the content has to be unique in grammatical structure. Copying one post and adding it to multiple sites is a big no no! Search engines have duplicate content algorithms. The best updates you can provide would be unique and engaging content for the reader. But let’s face it, sometimes that just isn’t practical. In that case just make sure the update isn’t a clone of previous updates. Mix it up as much as possible! Think content diversity in your posts. Do you already have a ton of biographical posts about your company on your site networks? Then for the next round create some posts on the nonprofit you have teamed up with or the new software that will improve your client’s performance etc.
How long should the updates be?
A 20 word update is better than no update, but a 200 word update is better than a 20 word update. 500 word + updates we find to be unnecessary and of little help in ranking.
Who should write the updates?
This is a tough question. For the content to be unique and engaging it probably has to be written by you. Nobody knows you or your company better than you do., etc. The problem of course is that you have other things to do. So one option is to engage freelance writers on sites like www.textbroker.com Typically you pay around $5-10 for a 200-300 word article. If you are writing about your company then it may make sense to have a member of your staff take over this task. If you are writing about yourself then you might want to keep the updates short and sweet and limited to every 3-6 months per site.
To sum it all up. Updates are good. Search engines like updates. Just do the best you can with the time and resources available to you.
