Student Discounts
We are currently offering students 25% off each month in our turnkey campaigns. We are doing this in accordance with our goal to make professional, full scale reputation management campaigns available to the majority of the population. Top level domains, branding sites, professionally written articles for $149/Month – we say yes!

Students that will soon be entering the workforce realize that their potential employers are Googling them. The Repumatic turnkey service is designed to fill their search results with professional content about the student and suppress outdated, unwanted material.

Please fill out our quick form here for more information 

“I have a little daughter I’m raising and trying to get into a school. I am working with a job agency but when you search my name the first thing that comes up is a web site saying that I have an STD.”
– Inquiry requesting reputation management help.

Most of us are familiar with The Scarlet Letter – a story based in Boston  in the mid 1600s. A woman commits adultery and is forced to stand on a scaffold for 3 hours in the town square. They stick a red A  on her dress to shame her.

The digital scarlet letter is a different beast,  and I mean beast. Let’s draw some interesting comparisons. What is old Boston? The internet. The town square? search engines. The scaffold? web sites. The scarlet letter? Mistakes, lies, and allegations. 3 hours? Not even close. The shaming can be indefinite.

Times have changed, really changed. In 1650 the town of Boston had a population of 2,000 people. Mrs. Prynne could have moved a few towns over. Not so with us. Our  town squares are mind boggling monstrosities. Let’s take one for example. Google receives over 1 billion searches a month. Another – Facebook, over 1 billion active users.

I am painstakingly familiar with the 21^st century scarlet letter. Having run thousands of Reputation Management campaigns since 2006, those bearing the red letter have become my people. I know them and their stories. The businessman who made a mistake when he was 18. Now a leader in his community, philanthropist, longtime husband and father. His scarlet letter haunts him daily. He is terrified his son will see it  – coverage of a mistake he made 30 years ago. That’s right, 30.

And if I had a dollar for the number of people who were accused and their case dismissed or found not guilty. 5 or 10 years later the allegation is at the top of their search results. Thinking of just the number of those people who have contacted us, a small company in Baton Rouge, the global number of these cases must be in the millions. If you’re one of them you probably know how difficult it can be to find a job when HR managers habitually google you.

What about you? If you don’t have a problem online, great! But let’s keep it that way – it’s not as easy as you think. Here are some quick, less obvious insider tips to help you avoid a major shite storm in your life.

Don’t act like a donkey on reality TV to drive ratings. Most people think that junk is real.

Just because it’s legal in other states doesn’t make it legal in your state. I kind of understand your point, but they don’t, not even a little bit.

Make sure you have a prescription for that medication and treat it like your phone – don’t leave home without it. 

Don’t pee in public. I don’t care how bad you have to go. It’s dark and you just might be in the wrong place at the wrong time.

Don’t be alone with the wrong person without any witnesses. It’s a lot easier to make stuff up.

Don’t email or text anything that would cause you to crawl into a hole if it were read aloud in front of a million people. This one could save your caboose.

Do your best to avoid any government agency that identifies itself with 3 letters. Remember hall monitors? They got old and have a lot more power.

Smile for your mugshot. You may as well go big. It’s going to be all over the place – even web sites in Russia.

My #1 tip

Don’t think it can’t happen to you.

This affects every one of us. Even if today all is peaches and chardonnay, tomorrow you could blow a .09 in a breathalyzer, get bashed online by an old acquaintance, glance at your phone while driving and cause a major accident. If that happens and you apologize, promise not to make the same mistake again, and  fulfill whatever legal obligations necessary – do you then have the right to move on, or should the public shaming continue indefinitely? Spoiler alert – it never stops.

So how do we fix this? Legislation? We can just state the obvious. Ain’t nobody got time for that. Let’s keep this short and sweet. If you have a Twitter account, login and tweet “More QDF for the people” to one or all of these fine users: @google @googleideas @googlesearch @googlewmc @googleresearch

Why am I tweeting More QDF for the people?

Hang in there with me. I’m about to get all techy. So part of my world involves search engine algorithms. These are sets of rules used to determine the way web sites are ranked in search engines. QDF is short for an algorithm introduced by Google, and it stands for Query Deserves Freshness. It’s like their way of saying – when people search for things, they deserve to see fresh and relevant content. Here’s the problem. They don’t put enough emphasis on it.

If the big G would put more weight on QDF when people’s names are queried, then it would mean this:

If you make a mistake, you could move on by building fresh and relative content about your current career and interests. If someone straight up lies about you online, the lies would age and you could set the record straight with new and truthful content. If you change your career, write a book, anything you want people to see when they search for information about you, then you would have much, much more power to do so.

It’s your name. So on behalf of Leroy Jenkins and all humans in the 21^st century – thumbs up, let’s do this. Tweet – More QDF for the people!

Chris Martin
www.repumatic.com

Come on 2016 – let’s go! At Repumatic we can guarantee you one thing, we will keep getting better. Here is a quick list of some new rollouts.

TURNKEY users you will see a new field labeled “Network Showcase” on the front page of your CP. This will show the network we are building for you. Watch it expand each month!

Premium and TURNKEY users – starting Friday 1/21/2016 you will now have the ability to post to branding sites, your top level domains (name.com, net etc), and other sites like Slideshare, Blogspot, Linkedin, etc all from the front page of your CP!

TURNKEY users we know you love to check work reports. That’s great – we want you to. Now the link is on the front page of the CP.

Premium and TURNKEY users we just rolled out a large network of local review sites encompassing 30 states (more to come). These are great places to advertise your positive testimonials and enhance your brands’ online reputation management campaign.

Thank you all for the support! We are looking forward to a great 2016 with some really cool clients!

Imagine that you have always dreamed of running your own business out of your home and you are finally ready to get started. You might be an expert at the particular business you are interested in starting, but unless you become something of an expert at Internet marketing, you may not enjoy the customer base that you need to be successful.

SEO
This is something that you must become familiar with if you want to market your business online. If you learn to do it right, you can get your business listed at the top of the page on Google. When someone searches for the goods or services that you sell, your business can eventually be listed first. This alone will get you a ton of extra business. You can accomplish it by writing a lot of articles and including the right keywords about your business.

Reputation Management
Unfortunately, some people will have something negative to say about your business. In many cases, you can provide the best customer service possible, yet you still have to combat some unfair and potentially damaging comments. A lot of businesses try to counter this by hiring someone to watch reviews and set the record straight when a problem is discovered.

Social Media Management
Social media platforms can make all the difference in the world when it comes to getting additional customers. It is one of the most effective forms of advertising that exists. However, it can also take up a lot of your time until you learn to do it properly. Once you do, you can take advantage of using these various platforms to make more money.

Reputation Monitoring
This really ties in with reputation management. Monitoring your reputation is the first step of the process while reputation management is the second half of the equation.

Blogging
This sort of goes hand in hand with writing articles. You should do both if you really want to see your company take off. You can combine article writing and blogging with a number of posts on social media in order to give you a solid online presence.

Review Monitoring
You can find reviews from your customers online. It is important that you carefully monitor these reviews so that you can know what your customers are saying about you. Furthermore, it gives you the chance to jump out ahead of things so you can mitigate any potential issues before they become bigger problems.

Facebook, Linkedin, Twitter Help
Having an online presence on all of these sites can help you get the word out about your business. It is one more way that you can advertise and network with others all at the same time.

Building a Web Presence
If you want to run a business, online or otherwise, it is of paramount importance that you have a good website. You want it to be something that gets the attention of potential customers and that allows them to navigate through it easily. Make sure that you keep it relevant and up to date.

Online Marketing
If you choose, you can pay for ads that appear on other websites in order to drive more business to your own. If you are just getting your business off the ground, you can use social media, blogging and article writing to drive traffic to your website. As your business grows, you might choose to purchase additional ads in order to reach even more people.

Summary
In conclusion, you can run a successful business online. It takes a lot of time and effort, just like any other endeavor that is worth pursuing. However, if you are passionate about things, you can definitely make it work and you can build your business up from a small hobby to something that can eventually support you and your family.

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How to Remove Web Sites from Google

Personal Branding with Repumatic

Online Defamation Monitor

OnlineReputation.com just interviewed the founder of Repumatic. Check out a summary below. To read the full interview click here.

Q: What are some of the best ways to build a protective wall around your brand to prevent future attacks and negative content?
A: The main thing is to get out of the mindset of creating one profile site with some links to your social media accounts. There are a variety of platforms built around this concept. Yes, that one site will probably move onto your front page in search engines and that one site linking to your social media accounts will provide a very slight boost for those sites as well. But when you search any name, whether it’s in Google, Yahoo, or Bing. There is page 1 with 10 listings, page 2 with another 10 listings, page 3 with another 10 etc. That is the format we have to work with. So you have to get out of the mindset of creating one site that will occupy a single listing and move to the mentality of creating a network of sites that will move into the top 30. Then backlink your positive press with that network. That is how you make your search results competitive and protect yourself from negative attacks. The Reumatic platform is built around this simple truth.

Q: Outside of businesses and brands, how are everyday people being affected by negative attacks and what can they do to protect themselves?
A: For many people it’s something like a DUI and now their mugshot is the first thing that shows up when you search their name. Online stalker type cases are also pretty common as well as misinformation in search engines. Times have changed so much in the last decade. When we want information it’s ingrained in us all to go to search engines. It’s a good idea to regularly search your name and additional keywords like location, company and survey the results. You may find something extremely negative appearing, but it could be someone else with a similar name. Don’t just move on because that’s not you. If an HR manager stumbles across that site and quickly moves onto the next applicant than this listing is officially your problem. You need to start building out more positive content on multiple sites and linking to the sites you want to rank higher. This will put pressure on that site and you should see it fall to page 2, 3 etc over time.

Q: For an individual or brand that wants to take action right now, what is your best advice on how to research, analyze and improve one’s online reputation?
A: If you have some funds to work with and are short on time then you can hire a Reputation Management service. If you need to go 100% DIY then remember to adopt the mindset of building a network, not a single site with some links. Remember this one thing and you should be good – I need to create multiple sites on multiple hosts with unique content that I keep updated.

To read the full interview click here.

Defamation cases are growing worldwide by over 20% a year. With the help of the internet, a single case of defamation can potentially reach millions of people in less than 24 hours. Because online defamation and the damage it causes continue to spiral out of control, the team at Repumatic created a tool specifically built for tracking online defamation.

It all starts with the Defamation Database.  The community at Repumatic continues to add to an extensive database of web sites that encourage people to post their opinions about another person or business.  When Repumatic scans a name and matches it to a site in the Defamation Database, it sends an alert to the user. The alert contains a link to the potential defamation with tips on the defamatory site and ways to potentially alleviate damage.

To get started, login to your Free Repumatic account and click Reputation Monitoring >> Defamation Monitor