1) Unique Content
Any site that you would like to rank high under the name of a client will need unique content. The site should have a minimum of 100 words, ideally more, that have not been copied from another web site that is already published. Search engines like Google have duplicate content algorithms. This means that if you launch 10 sites and post the same article to all 10 sites, only 1 will rank well. The other 9 will get flagged in the duplicate content algorithms and never rank, regardless of any other positive SEO factors the 9 sites may have. As a rule of thumb, you want to use human writers over article spinning software. There are a variety of services like TextBroker, where you can quickly connect with writers. A 250-300 word article from a professional, English speaking writer will usually cost around $10.
2) Keyword Usage
The name of your client should be listed in the Site URL, Site Title, and several times within the content of the site. If you would like a particular site to rank high for “Tridant Financial” but only list the keyword “Trident Financial” once on the page, not in the title or URL, the site will have a very difficult time ranking high under “Tridant Financial”. Here is an example of good keyword usage,
Site Title – Tridant Financial News and Information
URL – www.tridantfinancial.incpro.com
Tridant Financial used 3-10x in the article or post.
3) Backlinks
Gone are the days of purchasing high quality backlinks and watching your sites shoot up in Google. In a Reputation Management campaign, you are trying to rank sites that are approved by the client under their name, not under a keyword, such as “Viagra”. Therefore, it’s generally much easier to rank new content under a client name than in a highly competitive niche where hundreds of competitors are running SEO campaigns. However, a Reputation Management company has the burden of ranking multiple sites in the top 10, and crowding out the unwanted content under the client’s name. In a Reputation Management campaign, backlinks serve mainly these three purposes:
– Get search engines to index the site faster.
– Show search engines this is valuable content.
– Get search engines to index the site updates faster.
You will need a manual backlinking program in your Reputation Management campaigns. You can use the Speed Ranker service from Repumatic or a variety of other backlinking services.
4) Updated Content
For most clients you will be building a network of positive sites plus backlinking their current positive press. It’s important to keep their site network updated. This shows search engines like Google that these sites are fresh. A rule of thumb is to weekly, monthly, or bimonthly add a snippet to each site. A snippet is a quick update, usually 2-5 sentences and, of course, contains unique content. In Repumatic, we will soon be launching Autoposting capabilities. This will enable you to upload your snippets and command Repumatic to post to your clients’ sites at unique intervals, i.e. 7 days, 40 days, etc.
5) Using catchy Meta Tags
Meta tags are what people see in Google before deciding to visit the actual site. If possible, it’s a good idea to use a Meta Title and Description that will encourage someone to follow the link. It’s no secret that search engines tend to lean more and more heavily on usage data to determine rankings. This is exactly how negative content can make it quickly to the top by using sensationalistic keywords like Scam, Ripoff, etc. If people are Googling the client and clicking on the link, it will likely rise in the search results. This isn’t something that can be manipulated, but it’s important information you can use to your advantage when creating sites for clients. For more information on this please click here.
